Corporate Culture
"Integrity-based, adhering to legal and ethical bottom lines; establishing credibility through trust, providing users with first-class quality services"; building a ladder-type career development path and diversified salary and welfare policies for employees; providing shareholders with the best investment returns and contributing to society the social benefits and social responsibilities it should bear.

Business Philosophy
"Integrity, Service, Innovation", upholding the consistently highest quality car purchase experience, after-sales service, and vehicle usage solutions; providing the best products and services to the government, society, and consumers.
Vision and Mission
Management shapes the team, performance demonstrates value; innovation develops the brand, revitalizes the national auto industry.

Corporate Spirit
Pragmatic, resolute, and self-reliant.

Belief
Strive to do everything perfectly.

Service Philosophy
We sell not only products but also comprehensive services. We achieve not only immediate profits but also the lasting satisfaction of our customers and long-term social benefits.

Personnel Principles
Those with both morality and talent will be exceptionally promoted; those with morality but lacking talent will be cultivated and utilized; those with talent but lacking morality will be restricted in their use; those lacking both morality and talent will be resolutely not used.

Innovation Leading
Upholding legal and ethical principles, honesty and trustworthiness, a correct mindset, resolute obedience, decisive execution, and taking the company's interests as one's own responsibility.

Integrity-Based
Adhering to honest business practices, being responsible to customers, employees, and society, and establishing a positive corporate image.